Rapid Fire Marketing Announces Corporate Vaporizer Strategy for 2013

| March 14, 2013

Proprietary Dry Herb Vaporizers to be Focus in 2013; New Dry Herb/Blend Unit in Development

Rapid Fire Marketing (Pink Sheets: RFMK), a leading maker of vaporizers as well as the only publicly-traded company for vaporizers, announced today that the Company has updated its strategy for 2013 to reflect changes in demand in the vaporizer marketplace.

Since October of last year, Rapid Fire Marketing has been working with HexCorp to develop a new vaporizer exclusively for dried herbs and dried blends. The strongest demand in the vaporizer market is for a unit that will vaporize dried plant material and dried blends. To this end, Rapid Fire Marketing has developed a vaporizer which will be trademarked and patented and designed to be the best dry herb/blend vaporizer available in the marketplace. Rapid Fire Marketing will no longer order vaporizers constructed with off the shelf technology but, instead, vaporizers will be developed from the beginning to be the best units available in the marketplace with proprietary technology that will build the Company’s intellectual property portfolio going forward.

State-of-the-Art Dry Herb Vaporizer to be Introduced to Vaporizer Marketplace - See Details on the Vaporizer

Progress on the new Dry Vaporizer unit is proceeding ahead of schedule. Rapid Fire Marketing’s HexCorp representative is in Hong Kong overseeing the development of this unit. These new units are expected to be available for sale within two to three months. The company’s proprietary dry herb vaporizer will have several features which will benefit users.

  • Three Temperature Settings: Different herbs vaporize at different temperatures. This will allow the user to select the best temperature for the herb they want to vaporize.
  • Constant Heat Distribution: Internal stainless steel heating chamber provides easy access for changing dry aromatherapy herbs, provides advanced heat distribution and easy cleaning. One of the biggest issues for dry vaporizers is the difficulty in ‘drawing’ vapor from the unit because of the heating coil configuration found in most units. This new vaporizer will have a constant heat distribution mechanism which will enable a much easier ‘draw’ and superior taste. However, after 15 minutes of inactivity, the unit will lower the temperature in the chamber to conserve battery life.
  • Fold open and fold close design: This design will allow the user to quickly and easily swap batteries, load and clean the unit.

Tom Allinder, CEO of Rapid Fire Marketing, said, “We are very excited to finally be able to offer an innovative vaporizer unit that Rapid Fire Marketing will own and market exclusively. Since I became CEO, our vision has been to have our own line of vaporizers that are patented and, more importantly, are the best vaporizer units available in the marketplace. In developing our new vaporizer units, we have managed to keep production costs down to maintain very competitive pricing.  The new vaporizer will retail for $199.95.”

Allinder continued, “We still are expecting delivery of 2500 more CANNAcig and Cumulus units in the next month which we will continue selling while we are waiting on the new dry herb and blend unit to be produced and delivered. We will not be placing any further orders for CANNAcig and Cumulus now that we are transitioning to a vaporizer company that offers unique designs with the functionality only available through Rapid Fire Marketing. We will be announcing the name of our new vaporizer in short order.”

“In addition, we have begun negotiations with other vaporizer companies to explore ways of working through joint marketing agreements. As I mentioned in my update a couple of weeks ago, we need to expand our business to either joint venture or acquire ‘hot’ items in the medical cannabis industry– which includes a lot more than just vaporizers. As soon as we are fully reporting, we will have the capital to expand and broaden Rapid Fire Marketing’s business significantly,” Allinder concluded.

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From time to time, the Company may issue news releases that contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by those sections. This material may contain statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. For those statements, the Company claims the protection of the safe harbor for forward-looking statement provisions contained in the Private Securities Litigation Reform Act of 1995 and any amendments thereto. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact and may be “forward-looking statements.” “Forward-looking statements” are based upon expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties that could cause actual results or events to differ materially from those anticipated.

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