Cheryl Shuman, CEO of Green Asset International Inc. signed a global "first look" strategic alliance contract with Rapid Fire Marketing. Shuman will serve as media spokesperson and will conduct marketing, public relations, product placement, consulting services for Rapid Fire Marketing.

Rapid Fire Marketing (Pink Sheets: RFMK) announced today that Cheryl Shuman, C.E.O. of Green Asset International Inc. signed a global “first look” strategic alliance contract with Rapid Fire Marketing. Shuman will serve as media spokesperson and will conduct marketing, public relations, product placement, consulting services for Rapid Fire Marketing. The partnership gives RFMK first in line for all celebrity media product placement opportunities in film, television, music and lifestyle media.

Cheryl Shuman is best known for her recent work on the television show “Wilfred” on the FX network starring Elijah Wood and Jason Gann. Referred to as the “Martha Stewart of Marijuana” by international media, Shuman brings 25 years of experience working with media, celebrities, marketing and health care in Beverly Hills.

“Our partnership with RFMK creates a wonderful opportunity for entrepreneurs and smart investors to be on the ground floor of this exciting and groundbreaking industry.  There are great financial rewards coupled with a chance to be involved in a hot ticket business that is on the cutting edge of celebrity and pop culture,” said Green Asset CEO Cheryl Shuman.

The alliance will kick off with the focus on maximizing the health benefits of the new Vapor Inhaler’s CANNAcig. “My plan is to make this product a ‘star’ by introducing CANNAcig and its health benefits to my celebrity and media connections. By implementing an aggressive product placement campaign in all of the top films and television shows, I’m confident that we will quickly dominate the market in sales and media exposure,” states Shuman.

The medical marijuana business has a five-year market potential of $8.7 billion and sales in 2011 were reported at $1.3 billion according to the See Change Strategy market report. The right placement can be worth millions overnight. With vaporizing being the healthiest intake method, the alliance expects to dominate the vaporizer share of this market.

Shuman found her passion in the cannabis movement since 1996 working as an activist and legal cannabis patient. Since using cannabis therapy, she has survived cancer and injuries from two car crashes.

Shuman was the founder of Beverly Hills NORML, founding charter member of the NORML Women’s Alliance and served on the steering committee for Public Relations and Marketing on an International platform. Cheryl Shuman was also a founding member of the NCIA, National Cannabis Industry Association. Cheryl Shuman transformed her non-profit career into a thriving profitable media enterprise as the director of celebrity, media and public relations for KUSH Magazine.  Her company Green Asset International Inc. recently made headlines by establishing a private investment fund launched in April, whose purpose and design is to assist developing companies with capital access, management and marketing.

Many investment groups and businesses have shown serious interest in the great opportunities inclusive in this sector but have not done so yet, partially due to a lack of information. Cheryl Shuman will address this through a celebrity related media campaign including educational videos.  Experts and investors agree that this industry has a great deal of promise. The partnership of Cheryl Shuman and RFMK and the subsequent great response to it, is indicative of the evolvement of this industry and provides investors with the best opportunities.

‘The right relationship is everything. Working with Cheryl these past few weeks, it was evident immediately that it was a perfect fit in terms of values, integrity, and personality. The addition of Cheryl Shuman on our team elevates RFMK’s stature, adding prestige and thus creating a positive ‘halo’ around the company. The value of her ability to provide global celebrity and media exposure for our company and products are priceless,” said Tom Allinder, CEO of Rapid Fire Marketing.

Safe Harbor:

From time to time, the Company may issue news releases that contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by those sections. This material may contain statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. For those statements, the Company claims the protection of the safe harbor for forward-looking statement provisions contained in the Private Securities Litigation Reform Act of 1995 and any amendments thereto. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact and may be “forward-looking statements.” “Forward-looking statements” are based upon expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties that could cause actual results or events to differ materially from those anticipated.

“It is important to continue to upgrade products, make improvements as well as create new products. This is a fast moving business and to stay ahead of the competitors, we must have something new and better in development all the time,” said Tom Allinder, CEO of Rapid Fire Marketing.

“It has been a dream of mine to design a product from the start. I am going to incorporate ideas and technology I have seen in my many years in this industry along with some improvements that have been needed on personal vapor devices,” said Judah Neiditch of Otherside Health Management. “With the research done, and great trust in our development team, I see a future device that works with both plant matter and oils, doesn’t over heat, is discrete, portable and small, doesn’t drip, is easy to travel with, and works right the first time and every time thereafter. The group we have decided to develop this revolutionary product with has developed vaporizers in the past and I have complete faith in their abilities to take my ideas and create the device I, and many others, have waited years for. This will be industry-changing technology, developed by an actual user, for a price that impacts the market, and sets the standard for all products that follow. With technology partnerships, our own manufacturers and distribution points around the globe, my dream is becoming a reality. These are very exciting times and I am glad to be on the forefront during the start of this phenomenon,” Neiditch said.

Safe Harbor:

From time to time, the Company may issue news releases that contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by those sections. This material may contain statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. For those statements, the Company claims the protection of the safe harbor for forward-looking statement provisions contained in the Private Securities Litigation Reform Act of 1995 and any amendments thereto. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact and may be “forward-looking statements.” “Forward-looking statements” are based upon expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties that could cause actual results or events to differ materially from those anticipated.

“I am happy we finally have this order underway. It took some serious funding to order this many units but our margins are great and we intend to keep reinvesting the principle and profits into new orders. I am working with distributors in the Eastern U.S. while OHM is working in the Western U.S.,” said Tom Allinder, CEO of Rapid Fire Marketing.

“With the success of the first shipment I’m thrilled to see another ordered. The demand at Otherside Health Management has been daily along with inquiries from both local smoke shops that have seen Tabu’s success and other retail shops from here to the East. I am assured we have the units to cover the requests,” said Judah Neiditch of Otherside Health Management. “I am impressed with the upgraded packaging. Coupled with the same great unit inside, which incorporates new features we strived to improve on, I see this device being a great hit in every way,” said Neiditch.

Safe Harbor:

From time to time, the Company may issue news releases that contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by those sections. This material may contain statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. For those statements, the Company claims the protection of the safe harbor for forward-looking statement provisions contained in the Private Securities Litigation Reform Act of 1995 and any amendments thereto. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact and may be “forward-looking statements.” “Forward-looking statements” are based upon expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties that could cause actual results or events to differ materially from those anticipated.

As you are aware of, last week we initiated a $100,000 funding for the Company which resulted in an issuance of 47M shares into the marketplace. This was a difficult decision for me because I hate short term funding. However, at this point we have only one way to finance ourselves which is via the short term funding solution always used by this Company.

Here is Why:

Rapid Fire Marketing is a NON-REPORTING OTC Company. Being non-reporting essentially means we have no “credit rating” with growth funders. Having no credit rating means the only funding we qualify for is highly collateralized which means selling stock to an investor at a 50% discount to the market price.

In the month or so since I became CEO, I have looked at many funders and have been contacted by many funders. None offer a better solution than what we have right now for a non-reporting OTC Company. We are stuck in this circumstance. So… we need to change our circumstances.

Knowing the non-reporting status of this Company, I started taking steps to fix this problem on day one as the new CEO.

In order to get a better funding deal, we must start the process of becoming fully reporting. This is a big process; none of it is going to be easy or particularly pleasant to go though. However, it must be done.

We have a number of funders interested in giving us the long term growth funding we are looking for IF: We initiate the process of becoming fully reporting.

Over the last several weeks, I have talked to a number of firms that perform the process of audits and filing the S-1. We have to work with the right firm in order to do this in a cost effective and expeditious manner. I have narrowed the field down to one firm in California. I am expecting the proposal from them any time now.

If their proposal is reasonable, and I do expect it to be after all of the conversations we have had back and forth, we will engage this firm to initiate the process of getting Rapid Fire Marketing to fully reporting status.

Once this firm is engaged, we can then go to several funders and get a deal done with regard to the long term growth funding we are looking for to grow Rapid Fire Marketing for not just a month or two but indefinitely.

Expenses

Going back to the $100K funding we did, here is how we are spending the money:

• CannaCig 2^nd round production: $30,000-50,000
• Retain Firm to Become Fully Reporting: $10,000-20,000 (estimate)
• Fund and get Sales Office in Los Angeles operational: $8,000
• Clearing Investor Debt: $11,000 (this is the last of debt the Company owes to previous investors that funded the Company)
• Start R&D of the Pocket Puffer and Power Pocket Puffer; initial outlay is $1,500…

As you can see, we are spending a lot of the $100K on things this Company needs to do RIGHT NOW.

We do expect to have a reasonably quick turnaround with a 100%+ margin on the 2^nd round of the CannaCigs because most of them are going to distributors. Once that money is in, we will go to a third round and use all of the proceeds and profits to continually increase the order size.

Additionally, we are working with our producer to decrease the production costs of the second round. Any reduction in costs will add to our margins… Also bear in mind that we had some minor issues with the first production round; all of these issues have been resolved and when the 2^nd round of CannaCigs come in, they will be ready to ship off to distributors without delay.

Obviously the CannaCig is a major part of our business here at Rapid Fire Marketing. I am so thankful to have Judah Neiditch to work with at Otherside Health Management. His hard work, 7 days a week, has made this whole business possible. I cannot say enough about his efforts and the results he has produced for this Company.

Going Forward…

If we are able to retain a firm to begin the process of getting fully reporting and if we are able to get a long term growth funding, it will completely change timelines and strategy of this Company. I am confident we will achieve both objectives.

With regard to moving toward getting fully reporting and getting long term growth funding, it does not happen overnight. I have been working every day including weekends to realize these two objectives. While there are some investors that think I am a Genie and all I have to do is cross my arms over my chest and make funding and fully reporting status appear instantaneously, most of you understand what a big endeavor this is.

As long as I am the CEO of this Company, I will continually work to turn this into a REAL COMPANY. I have been in the micro caps for well more than a decade and I am sick of the micros. Once we are in the process of becoming fully reporting, the next process will be to file the 15c211 to move to the OTCBB.

REAL COMPANY

Another part of being a real company is having a management team and board of directors. I have talked about this before. In order to be viewed as a real company, we need to be structured like a real company. The days of having one officer and one employee will soon be a thing of the past.

I am interviewing individuals for management positions as well as board of directors appointments. I have already made the first appointment to the board of directors. The name of the individual will remain undisclosed for now; reason being that publication of names of management team members and board of director appointments will complicate and delay the S-1 filing. Be assured that anyone that I select will be highly qualified and will have the same vision that I do which is substantial growth of this Company.

Within the next few months Rapid Fire Marketing will undergo substantial changes and begin to look and run like a real company.

Becoming fully reporting having a growth funding in place, having a management team and a board of directors will greatly ease the process of getting our full DTC eligibility back.

We have much work in front of us… But, we are going to work through every task and get this Company where it needs to be.

Over the last several weeks, I have been in discussions with multiple firms to achieve the objective of getting Rapid Fire Marketing to fully reporting status. I have narrowed the search down and now am in negotiations with one firm to conduct an audit of our financials, and begin the process of getting Rapid Fire Marketing to fully reporting status. Once we have a signed agreement it will be announced.

I expect to see significant growth in this Company over the coming months. We need to position this Company to be able to achieve that growth by becoming fully reporting, moving to the OTCBB, and regaining our full DTC eligibility. By accomplishing all these objectives, we can get all of the funding we need to assure that our growth is not ever limited in any way.

Over the last few days, I have been putting together a presentation for investors. The presentation will clearly outline where we stand and what we are working on to achieve growth over the coming weeks, months and years. I expect to have that presentation ready next week.

Have a great weekend!

Forward Looking Statements Apply…

Tom Allinder

CEO

The CannaCig Vapor Inhaler is on sale today at Otherside Health Management and Tabu Smokeshops in Los Angeles.

Rapid Fire Marketing (Pink Sheets: RFMK) announced today that the Vapor Inhaler’s CannaCig model has passed all tests, including actual trials done by medical marijuana patients over the weekend. Additionally, pre-orders for the Vapor Inhaler’s CannaCig model have been coming in through VInhaler.com and the distributor side of Rapid Fire Marketing’s website. A substantial marketing effort has been underway through the weekend, and will be stepped up this week and beyond, to build interest and awareness of the CannaCig. Marketing includes viral campaigns, street marketing and product posters which include one already visible on Hollywood Blvd in Los Angeles which has substantial traffic. The CannaCig will be available at Otherside Health Management and Tabu Smoke Shops starting today. Otherside expects to sell out of our first trial run before the week’s end and Tabu is already requesting more units. The Vapor Inhaler CannaCig model will be distributed nationwide after the next order arrives.

“We are ready to move forward now with full production of the Vapor Inhaler’s first model which we named the CannaCig. There are specific actions being taken in anticipation of our next orders delivery. This week we will set up our distributor program including following up on solid leads that we want to act on quickly. We have talked to several distributors that want the CannaCig as soon as possible. Next, we will set up our online store and an affiliate program for websites to sell the unit, minus the active ingredient of course,” said Tom Allinder, CEO of Rapid Fire Marketing.

The clear success of the CannaCig is prompting Rapid Fire Market to order a second round of production. The size of the production is set to be 500 units but could grow depending on the final count of pre-orders and interested vendors. Production cost will now be reduced to $30.00 per unit while the pricing structure will remain the same. with a retail price of $99.95 per empty unit and $120.00 with the active agent.

“The effort to transform this company into a structured entity and viable brand name is under way. The business plan is almost complete. I am being persistent with the DTCC to discover a reason for the chill and have it removed. Obviously, we need to achieve larger production runs but that can only be done through the growth financing I have been speaking of over the last couple months. That continues to be a big focus of mine and will be until we have a deal in place that enables us to do large production runs, introduce our new products and hire more staff,” said Allinder.

“I would like to send a big thanks to Judah Neiditch at Otherside Health Management for all the hard work. None of this could have been possible without his tireless dedication in bringing this CannaCig project to the market. We sure had more than our fair share of obstacles but Judah worked through them all. I am so happy to be working with such a dedicated and resourceful individual.” Allinder concluded.

 “Wow! What a weekend it has been. We have had quite a few medical marijuana patients come through the Otherside over the testing period and they all agree that this is the best unit on the market. Many who used the Vapor Inhaler during our launch event requested to take a unit home and committed to return today and get one of their own. I personally use it everywhere I can, with who ever will try it, and the response is always the same: ‘Where can I get one?’ These are going to sell out fast. My drive now is to ensure everyone, everywhere, can use this great device and will not rest until it has reached every continent on the planet,” said Judah Neiditch of Otherside Health Management.

Safe Harbor:

From time to time, the Company may issue news releases that contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by those sections. This material may contain statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. For those statements, the Company claims the protection of the safe harbor for forward-looking statement provisions contained in the Private Securities Litigation Reform Act of 1995 and any amendments thereto. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact and may be “forward-looking statements.” “Forward-looking statements” are based upon expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties that could cause actual results or events to differ materially from those anticipated.

The instruction manual’s wording and layout were not clear and up to our standards. Otherside Health Management has re-written and redesigned a new instruction manual that also necessitated re-printing which has resulted in a top quality and understandable instruction booklet. Now that this manual is done, it will not be an issue on the second and subsequent production runs.

We found two bad batteries and while all other parts received were up to quality standards, we decided to thoroughly retest all batteries and chargers, which is in process now. It is the objective of Rapid Fire Marketing and Otherside Health Management to bring quality units to the marketplace. We also have obtained a supply of extra batteries and are ordering more chargers to resolve any issues with the CannaCigs that are sold.

Product Launch and Marketing

Vapor Inhaler’s first model, the CannaCig will undergo a full launch on Monday, 9 April. An aggressive marketing campaign will commence late this week and through the Easter weekend.

Product Pricing and Production

The price structure of the CannaCig units is as follows:

Our Cost: $50 per unit. This cost will be reduced to around $30.00 per unit on the second and subsequent production runs. The unit will retail at $99.95 ($120.00 with active agent) until the Holiday Season where it will be marked down to $69.99 ($90.00 with active agent) and remain at that cost. The first run included set up of many items such as printing and customization. Now that this is paid for, we will not have to incur this cost again.

“We are very pleased with the first production run, and even though it was a relatively small number of units, we now are assured the manufacturing is quality. We have decided to continue with our manufacturer into our next production run consisting of 500 units minimum. However, if funding comes through, we will bump that up to 1,000 – 5,000 units,” said Tom Allinder, CEO of Rapid Fire Marketing.

Distributors and Funding Update

We have many inquiries from distributors around the country, as well as overseas, to follow up with. The apparent demand from distributors and interested individuals will necessitate a large second round production.

“The steps Rapid Fire Marketing has taken is reaching a lot of people. We are being contacted by funders that are interested in our new business direction. I am following up with these funders to see what they have to offer. Shareholders will be updated with developments as they happen. I want to thank our loyal shareholders for all of their patience and understanding during this developmental stage of our company. I am sure in a very short time you will begin to see the results of our hard work,” said Tom Allinder, CEO of Rapid Fire Marketing. “I also want to thank Judah Neiditch for all of his hard work on this product and its subsequent launch. He has been working around the clock in every aspect from development and branding, to marketing and distribution, ensuring the CannaCig is the best product available in the market,” Allinder concluded.

“I may have slowed down this process to ensure quality, but it is when you do things too fast that mistakes are made. When the Vapor Inhaler is greeted it will be with open, inviting and loving arms,” said Judah Neiditch. “I have now smoked from an actual CannaCig and it is truly fantastic. The device is everything I hoped it would be and more. It will be a pleasure to unveil it here at the Otherside with a promotional event we have planned and follow that with the product’s launch for both donation by our patients and purchase at the first retail outlets to carry them, Tabu Smoke Shop in Hollywood, California and its sister shop in Downtown Los Angeles, California,” Neiditch said.

Safe Harbor:

From time to time, the Company may issue news releases that contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by those sections. This material may contain statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. For those statements, the Company claims the protection of the safe harbor for forward-looking statement provisions contained in the Private Securities Litigation Reform Act of 1995 and any amendments thereto. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact and may be “forward-looking statements.” “Forward-looking statements” are based upon expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties that could cause actual results or events to differ materially from those anticipated.

In response to many shareholder enquiries, here is an explanation of the increase in number of outstanding shares:

There was an issuance of 15M shares to an entity that is providing services for the Company. The other 35 million shares were registered to pay off Company debt. The debt was incurred as this investor has been putting money into the Company over the last couple of years. This action was initiated just before I took over as CEO.

At first, I thought this was a bad thing; but it is going to be a good thing. I want all the previous funders out of this stock before we start posting revenues from the sales of the CannaCigs.

I have said before, we cannot continue to rely on short-term funding and small fundings that result in free trading stock being dumped into the marketplace. It is my mission to find out where all the stock is and clean it up once and for all.

I am sure many of you are wondering exactly what I am doing…

First, most of the shareholders that have contacted me are completely focused on having CannaCigs on shelves. While this is an important milestone, the most important thing that this Company can accomplish in the short term is to get a growth funding done that will take care of our needs for years to come.

Here are some numbers for you to digest:

Cost of a 10K unit run of the CannaCig: $230,000

Cost of a patent for the Vapor Inhaler: $10,000+

To fund things like this, we need a REAL funding.

I have been working 7 days a week to complete the business plan for the CannaCigs and our follow on products. 

I have finished the first draft of the business plan and am having a couple of very experienced people I trust completely look it over and provide feedback. Once this business plan is done, it will be presented to all the LONG TERM GROWTH funders I have been talking to over the last few weeks.

Several of these growth funders are very interested in what we are doing. However, we need a clear, concise and detailed business plan to present to them before we can expect to get funded.

In effect, with the right long term funding package, we can quickly build this Company.

A word of caution though; I am working as hard as I can to get this Company set up for growth. This is a process and not something I can just switch on. It is going to take time to bring all the things I have mentioned to fruition.

Forward Looking Statements Apply…

Tom Allinder
CEO

Over the next two weeks, Tom Allinder, CEO of Rapid Fire Marketing will be presenting the Company’s business plan to several interested funders. The objective, as stated repeatedly in the past is to obtain long term growth funding to not only finance large production runs of 5000-10,000 units of the Company’s products but to also start audits and file with the SEC to become fully reporting. Secondary objectives are to hire additional individuals to fill key management team positions as well as other positions needed by the Company to ramp up production and distribution of the CannaCig and follow on products.

“All indications are that we are going to need to produce a significant number of CannaCigs as well as other products to meet the demand. Now that the first production of the CannaCig is done, I am concentrating all of my energy on getting the funding we need to accomplish our goals. These goals include large production runs of our products and starting the process of getting this Company fully reporting, putting a management team in place and a board of directors,” said Tom Allinder, CEO of Rapid Fire Marketing, Inc.

“Within the next couple of weeks, I will be updating shareholders on Company business activities, and corporate activities. It is important to clearly define where we are as a Company first then explain to shareholders exactly how we plan to get this Company to the next level,” Allinder said.

Safe Harbor:

From time to time, the Company may issue news releases that contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbor created by those sections. This material may contain statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. For those statements, the Company claims the protection of the safe harbor for forward-looking statement provisions contained in the Private Securities Litigation Reform Act of 1995 and any amendments thereto. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact and may be “forward-looking statements.” “Forward-looking statements” are based upon expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties that could cause actual results or events to differ materially from those anticipated.